Last Updated: 11 October 2026 · Effective date: 11 October 2026
Privacy Policy · Terms & Conditions · Subscription & Refund Policy · Delete your account
This Privacy Policy explains how Craving Logic Ltd, trading as MorphMeals ("MorphMeals," "we," "us," or "our"), collects, uses, discloses, stores, and protects personal data when you use the MorphMeals mobile application, website, and related services (collectively, the "Service").
Data controller/business: Craving Logic Ltd. Privacy contact: info@cravinglogic.com.
This Policy applies to personal data processed through the Service, including account information, meal-planning information, health-adjacent or sensitive information you choose to provide, meal activity, scan-result history, support communications, and technical information. Meal photographs used for food scanning are accessed only for the requested analysis and are not retained by MorphMeals as part of your account or scan history. This Policy does not govern third-party websites or services that have their own privacy policies.
Depending on the features you use, you may choose to provide age, height, weight, target weight, gender or profile settings, activity level, allergies, intolerances, dietary preferences or restrictions, religious/cultural food preferences, budget, cooking-time preferences, meal frequency, goals, and similar information.
Some of this information may be treated as health data or sensitive personal data under applicable law. Where explicit consent is legally required, we will request it separately before processing the relevant sensitive information.
If you use Household Mode, you may provide dietary preferences, allergies, portions, or other meal-planning information about another person. You should provide another adult's sensitive information only if you are authorized to do so. The account holder is responsible for ensuring they have an appropriate basis to provide household-member information.
When you choose to use the meal-scan feature, MorphMeals may access a photograph you select from your device or an image captured using your camera solely to perform the scan you requested. You may enter a name for the meal when taking or selecting the photo. MorphMeals may also suggest a meal name based on the scan, which you can review or edit. MorphMeals does not need access to unrelated photos merely because you use a scan feature. Camera and photo-library permissions remain controlled through your device operating-system settings.
The image may be analyzed to estimate food identity, printed nutrition labels, portions, ingredients, calories, macronutrients, and related information. The photograph itself is not stored in your MorphMeals account, scan history, app database, or MorphMeals-controlled photo library. If an image must be transmitted to an approved image-analysis or AI service provider to perform the requested scan, MorphMeals will configure the production service so that the image is used only for that request, is not used to train artificial-intelligence models, and is not retained after the analysis is completed. During developer testing, a separately identified free-tier test provider may have different data-use terms; such a mode must be clearly labelled in the interface and must not be used with personal, sensitive, confidential, or real-user images unless its terms match MorphMeals's production privacy commitments.
If you purchase a subscription through Apple or Google, the applicable app store processes the payment and provides MorphMeals with purchase, subscription, entitlement, renewal, cancellation, and transaction identifiers needed to manage access. MorphMeals does not receive your full payment-card number from the app store.
If direct web billing is offered in the future, the payment provider will process payment credentials. MorphMeals will receive only the transaction and subscription information reasonably necessary to manage your purchase, unless the payment provider states otherwise.
The web version may use cookies, local storage, or similar technologies to maintain sessions, preferences, security, and permitted analytics. Where law requires consent for non-essential technologies, we will provide an appropriate choice mechanism.
We may use personal data to:
Depending on your jurisdiction, our legal basis for processing may include performance of our contract with you, your consent, compliance with legal obligations, and legitimate interests such as securing and improving the Service where those interests are permitted and not overridden by your rights.
For sensitive personal data, including health-related information where applicable, we will rely on a lawful basis permitted for sensitive data. Where explicit consent is required, we will obtain explicit consent and provide a way to withdraw it. We do not rely on legitimate interests where local law prohibits that basis for sensitive data.
MorphMeals may use automated systems and AI to analyze inputs and produce meal-planning suggestions. We may send the minimum data reasonably necessary for a requested AI feature to approved AI or technology processors.
We do not use automated processing to make decisions that produce legal or similarly significant effects about you. AI-generated nutrition or meal suggestions can be inaccurate and should be reviewed as described in the Terms and Conditions.
We do not sell personal data. We do not use sensitive health-related data for targeted advertising. We may disclose personal data only as reasonably necessary to the following categories of recipients:
Service providers are permitted to process personal data only for authorized purposes and subject to contractual or legal safeguards appropriate to their role.
Your information may be processed in countries other than the country where you live. Where cross-border transfer rules apply, we will use a legally recognized transfer mechanism and appropriate contractual, technical, and organizational safeguards. For data subject to Saudi Arabia's Personal Data Protection Law or other data-localization/transfer rules, MorphMeals will implement the required assessments, approvals, safeguards, or localization measures before making the relevant transfer.
We retain personal data only for as long as reasonably necessary for the purpose for which it was collected, to provide the Service, resolve disputes, maintain security, comply with law, and meet legitimate accounting or audit requirements.
We use reasonable administrative, technical, and organizational measures designed to protect personal data, including access controls, secure transmission, authentication controls, monitoring, and appropriate contractual safeguards with service providers. No method of storage or transmission is completely secure, and we cannot guarantee absolute security.
If a personal-data breach occurs, MorphMeals will investigate and notify affected individuals and competent authorities when required by applicable law.
MorphMeals is intended for adults and is not directed to children under 18. We do not knowingly create accounts for children. If you believe a child has provided personal data directly to MorphMeals in violation of this Policy, contact info@cravinglogic.com. Household Mode should not be used to circumvent the account-age requirement or to provide clinical nutrition treatment for a child.
We may send service-related messages that are necessary to operate your account. We will send promotional communications only where permitted by law and will provide required opt-out choices. Sensitive health-related data will not be used for direct marketing or targeted advertising where prohibited by law, including where Saudi PDPL restrictions apply.
MorphMeals will maintain accurate privacy disclosures in Apple App Store Connect and Google Play Console, including Apple App Privacy information and Google Play Data Safety disclosures. Store disclosures are summaries; this Privacy Policy provides additional detail. If a store disclosure and this Policy differ, MorphMeals will correct the inconsistency to reflect actual data practices.
We may update this Policy when our practices, technology, providers, or legal obligations change. We will update the "Last Updated" date and provide additional notice for material changes where required. If a new purpose requires consent, we will request consent before using data for that purpose.
Website: www.cravinglogic.com
Email: info@cravinglogic.com